Smart Content Strategies: Ditch What Doesn’t Work

How I’m Using Pinterest, ChatGPT, and a Bit of Common Sense to Work Smarter (Not Harder)

Lately, I’ve been rethinking how I manage my time, especially when it comes to juggling genealogy research, client work, blog updates, and social media. I’ll be honest: some platforms just aren’t worth the energy anymore. Twitter (or X or whatever it’s calling itself this week)? Noise. Spam. Trolls. Nope. And LinkedIn? A good idea in theory, but it just doesn’t work for my audience.

I gave both another shot recently, but the interactions felt hollow, the effort didn’t match the return, and honestly, I’d rather spend that time untangling a 19th-century census record.

Medium and Fiverr? Same deal. I learned that if I don’t own my content (like on Medium), I’m at the mercy of the platform—and I’m not about to lose hours of writing to a deleted post. Fiverr, while useful for some, didn’t generate leads for my genealogy services. So I walked away from both and haven’t looked back.

Enter: Pinterest, ChatGPT, Claude, and Content Strategy Magic 🪄

One thing I have added back into the mix is Pinterest—and this time, I’m actually seeing results. Thanks to analytics (and some trial-and-error), I’ve noticed Pinterest drives steady traffic to my blog and Etsy shop. It’s not just a place for recipes and DIY crafts anymore. It has become a visual search engine, especially for Gen Z, who now prefer it over Google for daily decisions.

Even better? Pinterest content sticks around way longer than a Facebook post or Instagram story. That’s what we call “evergreen,” baby.

I’ve also been using AI tools like ChatGPT and Claude, plus content strategist-approved tips to help me plan smarter, not harder. Tools like Canva have made it easier to create posts that look good and connect with the right audience without sucking up all my time. I now batch content, reuse templates, and prioritize engagement over perfection.

To make the most of what I create, I’ve started reposting my Instagram Reels to YouTube Shorts—same video, more reach. I’m also on BlueSky, but I use it mostly to network with fellow family historians rather than as a primary platform.

These updates have freed up my time and helped me stay sane.

What’s Working (and What’s Out)

Here’s my current social media + content strategy lineup:

✅ Instagram – Best for connecting with the genealogy community, sharing Reels, and building relationships
✅ Pinterest – Great for evergreen content, traffic, and reaching new audiences (especially younger ones)
✅ Facebook – Still solid for group engagement and community support
✅ YouTube Shorts – I’ve started reposting my Instagram Reels here for more reach without extra effort
☑️ BlueSky – I’m not actively posting, but I do use it to network with other family historians
❌ Twitter/X – Too noisy, too spammy, and too short-lived
❌ LinkedIn – Not the right vibe or audience
❌ Medium + Fiverr – Didn’t bring leads or lasting value

The Bottom Line

Sometimes the best way to grow is to stop doing what isn’t working. Once I let go of platforms that weren’t giving me value, I had the time and energy to focus on what does, and it shows in the quality of my audience connections and my productivity.

I’m keeping things simple, meaningful, and strategic. If it’s not moving the needle for Loganalogy, it’s off the to-do list.

Thanks for being part of this journey—I’ve got more tips, tools, and content updates coming your way. Let’s keep learning, sharing, and building those trees 🌳 together.